{"title":"Best Sellers","description":"","products":[{"product_id":"deodorant","title":"Natural Deodorant","description":"\u003ch2\u003eNaturally \u003cem\u003epowerful.\u003c\/em\u003e Remarkably gentle\u003cem\u003e.\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThis natural deodorant is crafted with 100% grass-fed tallow, organic arrowroot powder, beeswax, magnesium hydroxide, and organic virgin coconut oil to keep you fresh—without compromising your skin or your health. The nourishing formula neutralizes odor, absorbs moisture, and soothes sensitive underarms with every swipe. Long-lasting and non-irritating, it’s designed to be good for your skin, not just safe for it— and smells as clean and subtle as it feels.\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"Lavender","offer_id":5090581020702,"sku":"natural-deodorant-lavender","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Unscented","offer_id":5090646032414,"sku":"natural-deodorant-unscented","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Lime + Bergamot","offer_id":12413590306906,"sku":"natural-deodorant-lime-bergamot","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Balsam Fir + Cedarwood","offer_id":5090645999646,"sku":"natural-deodorant-balsam-fir-cedarwood","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Lemongrass + Mint","offer_id":40804585046183,"sku":"natural-deodorant-lemongrass-mint","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/toups25-20.jpg?v=1790221598"},{"product_id":"tallow-frankincense-face-balm","title":"Frankincense Face Balm","description":"\u003ch2\u003e\u003cem\u003eBiology says: The formula for hydrated skin is simpler than you think.\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003eYour skin doesn’t need more ingredients, just better ones that your skin recognizes and knows what to do with. \u003c\/p\u003e\n\u003ch3\u003eFamiliar Fatty Acids \u003c\/h3\u003e\n\u003cp\u003eGrass-fed tallow mirrors the skin’s own fatty acid profile, so it’s absorbed and retained better. It’s hydration that sinks in versus just sitting on top.\u003c\/p\u003e\n\u003ch3\u003eFrankincense Does More Than Smell Nice\u003c\/h3\u003e\n\u003cp\u003eThe fresh scent is just a bonus — Frankincense reduces redness, irritation, and inflammation, improving overall tone. \u003c\/p\u003e\n\u003ch3\u003eOlive Oil Doesn’t Mean Oily\u003c\/h3\u003e\n\u003cp\u003eOil-free formulas cause the skin to overproduce oil. Plant oils (100% pure, organic ones) supplement the sebum that our skin naturally creates. \u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"Default Title","offer_id":5023938281502,"sku":"frankincense-face-balm","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toupspdp1-6.jpg?v=1790220148"},{"product_id":"tallow-lip-love","title":"Tallow Lip Love","description":"\u003ch2\u003eGoodbye dryness, \u003cem\u003ehello hydration.\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003eOur ultra-hydrating, 100% grass-fed tallow lip balm is the perfect remedy for chapped lips, offering long-lasting moisture with a smooth, natural shine.\u003cbr\u003e\u003cbr\u003eBlended with beeswax and soothing essential oils, this winter essential nourishes your lips while keeping chemicals at bay. Tallow’s unique fatty acids, more compatible with our skin’s natural biology, work to lock in moisture, while the balm delivers essential vitamins and minerals for healthier lips with every swipe.\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"Sweet Girl","offer_id":1948341010462,"sku":"tallow-lip-love-sweet-girl","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Citrus","offer_id":1948340944926,"sku":"tallow-lip-love-citrus","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Herbal-Mint","offer_id":1948341207070,"sku":"tallow-lip-love-herbal-mint","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Unscented","offer_id":41168976904359,"sku":"tallow-lip-love-unscented","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Vanilla Almond","offer_id":44957604184310,"sku":"tallow-lip-love-vanilla+almond","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/ToupsOct25-23.jpg?v=1763505434"},{"product_id":"long-lash-mascara","title":"Long Lash Mascara","description":"\u003ch2\u003e\n\u003cem\u003eBold lashes\u003c\/em\u003e. Clean ingredients.\u003c\/h2\u003e\n\u003cp\u003eThis best-selling mascara isn’t your grandma’s DIY formula—it’s been tested (and loved) by thousands of discerning beauty lovers who care as much about performance as they do about what goes on their skin. The result? A clean, high-impact dry mascara that delivers length, volume, and definition—without compromise. The drier formula grips lashes on contact, offering more control, less smudging, and a soft, fluttery finish that builds beautifully without clumping.\u003cbr\u003e\u003cbr\u003eThoughtfully formulated, endlessly effective—no wonder it’s a fan favorite.\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"BLACK","offer_id":8110510407770,"sku":"long-lash-mascara-black","price":26.0,"currency_code":"USD","in_stock":true},{"title":"DARK BROWN","offer_id":8110510440538,"sku":"long-lash-mascara-brown","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toupspdp1-29.jpg?v=1789166546"},{"product_id":"nourishing-lipstick","title":"Nourishing Lipstick","description":"\u003ch2\u003eBold color. \u003cem\u003eClean comfort.\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThis pigment-packed lipstick is powered by nourishing butters like cocoa, mango, and cupuaçu to hydrate, soften, and support skin elasticity with every swipe. Instead of fillers or parabens, it’s fortified with antioxidants that help restore and protect. The result? Rich, vibrant color that feels as good as it looks. With a satin finish and skin-loving ingredients, this is lipstick that makes a statement—without compromising your health.\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"Blushing Bride","offer_id":8136041005146,"sku":"nourishing-lipstick-blushing-bride","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Precious Pink","offer_id":16888392220762,"sku":"nourishing-lipstick-precious-pink","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Breathless","offer_id":41637261770919,"sku":"nourishing-lipstick-breathless","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Radiant Rose","offer_id":16888388714586,"sku":"nourishing-lipstick-radiant-rose","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Red Wine","offer_id":8136041070682,"sku":"nourishing-lipstick-red-wine","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Purely Plum","offer_id":41637261803687,"sku":"nourishing-lipstick-purely-plum","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Black Cherry","offer_id":8136041037914,"sku":"nourishing-lipstick-black-cherry","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Temptress","offer_id":41637261836455,"sku":"nourishing-lipstick-temptress","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toupspdp1-54.jpg?v=1789168083"},{"product_id":"glow-serum","title":"Glow Serum","description":"\u003ch2\u003e\n\u003cem\u003eHealthy skin glows on its own\u003c\/em\u003e.\u003c\/h2\u003e\n\u003cp\u003eYour skin knows what to do with ingredients it recognizes. You don’t need a million ingredients, just naturally effective ones. Glow Serum combines nature’s brightest stars to deliver your brightest, healthiest glow:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic Olive Oil moisturizes dry skin\u003c\/li\u003e\n\u003cli\u003eOrganic Jojoba balances oil production\u003c\/li\u003e\n\u003cli\u003eEvening Primrose hydrates from omega-6 \u003c\/li\u003e\n\u003cli\u003eOrganic Helichrysum reduces inflammation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou’ll want to add these “dew drops” to your routine. \u003c\/p\u003e\n\u003ch3\u003eA Layer of Luminosity\u003c\/h3\u003e\n\u003cp\u003eLayer it under foundation to improve makeup application, prevent dullness, and add radiance — especially for dry or mature skin types. \u003c\/p\u003e\n\u003ch3\u003eGlowy, Not Greasy\u003c\/h3\u003e\n\u003cp\u003eThink of Glow Serum as “dew drops.” Not oily or greasy, but just the right amount of hydration for your healthiest-looking skin yet.\u003c\/p\u003e\n\u003ch3\u003eNot Just for the Face\u003c\/h3\u003e\n\u003cp\u003eUse on the decolletage (neck and chest) to smooth and rehydrate sun-exposed skin or massage on pregnant bellies to prevent stretch marks. \u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"Default Title","offer_id":12150534144090,"sku":"glow-serum","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toupspdp1-3.jpg?v=1790215788"},{"product_id":"flawless-face-primer","title":"Flawless Face Primer","description":"\u003ch2\u003e\u003cem\u003eSmoother makeup now. Healthier skin later.\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003ePrimer should make your skin smoother, not just give the illusion of it. \u003c\/p\u003e\n\u003cp\u003eMost conventional primers rely on synthetic ingredients to create a smooth base that suffocates the skin under non-breathable silicones.\u003c\/p\u003e\n\u003cp\u003eOurs uses squalene, silica, and glycerin as breathable smoothing agents, plus organic plant oils and to actually improve your skin long-term. \u003c\/p\u003e\n\u003ch3\u003eNo Microplastics Used to Mattify\u003c\/h3\u003e\n\u003cp\u003eNylon-12 and Nylon-6 are “high-concern” plastic powders commonly used in mattifying primers with no federal restriction on their use in cosmetics. \u003c\/p\u003e\n\u003ch3\u003eSmooth Without Silicones\u003c\/h3\u003e\n\u003cp\u003eConventional primers use ingredients ending in “-siloxane, -methicone, and -silane,” which temporarily smooth but suffocate the skin.\u003c\/p\u003e\n\u003ch3\u003eDoubles as a Balancing Moisturizer\u003c\/h3\u003e\n\u003cp\u003eMakeup should be an extension of skincare, which is why our primer contains aloe, jojoba oil, and vitamin E — for daily hydration many prefer to use without makeup.\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"Default Title","offer_id":12406865494106,"sku":"flawless-face-primer","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toupspdp1-16.jpg?v=1789167122"},{"product_id":"liquid-foundation","title":"Liquid Foundation","description":"\u003ch2\u003e\u003cem\u003eThe hardest switch to make just became your easiest “yes.”  \u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003eWhether you’re all-or-nothing with non-toxic or live by the 80\/20 rule, foundation seems to be the hardest natural product to be satisfied with. Not anymore. \u003c\/p\u003e\n\u003ch3\u003eClean, Not Cakey \u003c\/h3\u003e\n\u003cp\u003eNatural ingredients, when formulated correctly, don’t separate, pill, oxidate, or look any less refined than synthetic ones.  \u003c\/p\u003e\n\u003ch3\u003eDoubles as Skincare\u003c\/h3\u003e\n\u003cp\u003eFoundation is a continuation of your skincare. It should improve your skin while you wear it, not create more to cover up. \u003c\/p\u003e\n\u003ch3\u003eSafe for Babies (Your Exposure is Theirs, Too)\u003c\/h3\u003e\n\u003cp\u003eMotherhood changes our outlook on toxin exposure, especially when face-to-face snuggles and butterfly kisses are involved. \u003c\/p\u003e\n\u003cp\u003eNot sure what shade you need? \u003ca href=\"https:\/\/toupsandco.mom\/products\/samples-liquid-foundation\" target=\"_blank\"\u003eTry our Sample Set!\u003c\/a\u003e\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"Cahaba Lily - Neutral","offer_id":48576785973494,"sku":"liquid-foundation-cahaba-lily","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Dogwood - Neutral","offer_id":48576785875190,"sku":"liquid-foundation-dogwood","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Oyster - Neutral","offer_id":12406888398938,"sku":"liquid-foundation-oyster","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Magnolia - Neutral","offer_id":12406888366170,"sku":"liquid-foundation-magnolia","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Gulf Sand - Cool","offer_id":12406888431706,"sku":"liquid-foundation-gulf-sand","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Coastal - Neutral","offer_id":48576782467318,"sku":"liquid-foundation-coastal","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Dune - Olive","offer_id":48576780534006,"sku":"liquid-foundation-dune","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Sea Oats - Neutral","offer_id":12406888464474,"sku":"liquid-foundation-sea-oats","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Wicker - Warm","offer_id":12406888497242,"sku":"liquid-foundation-wicker","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Pecan - Warm","offer_id":12406888530010,"sku":"liquid-foundation-pecan","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Praline - Warm","offer_id":12406888562778,"sku":"liquid-foundation-praline","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Brulee - Warm","offer_id":12406888595546,"sku":"liquid-foundation-brulee","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Chai - Warm","offer_id":12406888628314,"sku":"liquid-foundation-chai","price":50.0,"currency_code":"USD","in_stock":false},{"title":"Maple - Cool","offer_id":12406888661082,"sku":"liquid-foundation-maple","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Clay - Cool","offer_id":12406888693850,"sku":"liquid-foundation-clay","price":50.0,"currency_code":"USD","in_stock":false},{"title":"Oak - Neutral","offer_id":12406888726618,"sku":"liquid-foundation-oak","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toupsdec25-53.jpg?v=1784074894"},{"product_id":"mistletoe-balm","title":"Tallow Balm - Mistletoe","description":"\u003ch3\u003eNourish Your Skin with \u003cem\u003ethe Warmth of the Holidays\u003c\/em\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThis limited-edition holiday balm brings the cozy magic of Christmas straight to your skincare routine. Infused with the clean scents of fir tree, orange, and nutmeg, the Mistletoe Tallow Balm delivers the rich, skin-loving nutrients your skin craves during dry winter months. Tallow’s natural fatty acid profile mirrors your skin’s own oils — locking in moisture, replenishing essential vitamins, and protecting the skin barrier. Use it as your daily moisturizer, spot treatment for dry patches, or a gift that spreads a little holiday cheer.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWhat It Helps With:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry, flaky winter skin\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRedness or irritation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCracked hands and heels\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDull skin\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSkin barrier repair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Toups and Co Organics","offers":[{"title":"Default Title","offer_id":15438746255450,"sku":"mistletoe-balm","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toups-Sneakpeek-13.jpg?v=1763505009"},{"product_id":"extra-strength-deodorant-lavender","title":"Natural Extra-Strength Deodorant","description":"\u003ch2\u003e\u003cem\u003eSweating is natural. Your deodorant should be, too.\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003eIt’s not the sweat that stinks — it’s the bacteria on your skin. \u003c\/p\u003e\n\u003cp\u003eAluminum-based formulas address the wrong problem and interrupt the body’s self-regulation process. They block sweat ducts and increase heavy metal exposure when odor-causing bacteria could be managed naturally. \u003c\/p\u003e\n\u003cp\u003eIt just makes sense to use a deodorant that works with your biology, not against it.\u003c\/p\u003e\n\u003ch3\u003eDrier \u0026amp; Fresher Without Aluminum\u003c\/h3\u003e\n\u003cp\u003eMagnesium hydroxide and baking soda tackle odor, while arrowroot powder helps absorb moisture for drier and fresher underarms.\u003c\/p\u003e\n\u003ch3\u003eNo Rashes, Stinging, or Burning\u003c\/h3\u003e\n\u003cp\u003eBaking soda is gentler on the skin when paired with tallow. But for those looking to avoid it completely, we have a \u003ca href=\"https:\/\/toupsandco.mom\/products\/deodorant\"\u003ebaking soda-free formula\u003c\/a\u003e, too.\u003c\/p\u003e\n\u003ch3\u003eApproved by\u003cstrong\u003e \u003c\/strong\u003eSensitive Noses\u003c\/h3\u003e\n\u003cp\u003eFragrance-free doesn’t mean unscented (but we have that, too). Choose from four fresh, subtle scents from pure essential oils that aren’t overpowering.\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"Balsam Fir + Cedarwood","offer_id":31435451007066,"sku":"natural-deodorant-extra-strength-balsam-fir-cedarwood","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Lavender","offer_id":15438748975194,"sku":"natural-extra-strength-deodorant-lavender","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Unscented","offer_id":16388376330330,"sku":"natural-extra-strength-deodorant-unscented","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Lime + Bergamot","offer_id":31435442421850,"sku":"natural-extra-strength-deodorant-lime-bergamot","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Lemongrass + Mint","offer_id":40804592550055,"sku":"natural-deodorant-extra-strength-lemongrass-mint","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/toups25-23.jpg?v=1763504655"},{"product_id":"seabuckthorn-cleansing-oil","title":"Seabuckthorn Cleansing Oil","description":"\u003ch2\u003e\u003cem\u003eThink oil cleansing is counterintuitive?\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003eOil dissolves oil, which is why this cleanser removes stubborn makeup (even waterproof), dirt, and oil. \u003c\/p\u003e\n\u003cp\u003eIt’s a misconception that oil always causes breakouts or makes skin more oily. In fact, overcleansing with oil-free formulas causes the skin to overproduce oil in an effort to rebalance it.\u003c\/p\u003e\n\u003ch3\u003eIdeal for All Skin Types \u003c\/h3\u003e\n\u003cp\u003eSensitive and acne-prone skin often needs more oil after using drying acne treatments or “gentle” cleansers that spread around dirt and sweat.\u003c\/p\u003e\n\u003ch3\u003eRemoves the Bad, Keeps the Good\u003c\/h3\u003e\n\u003cp\u003eThis cleanser respects your skin’s natural biology, which is designed to produce and maintain healthy bacteria and oils to stay balanced. \u003c\/p\u003e\n\u003ch3\u003eFirst Cleanse or Makeup Remover\u003c\/h3\u003e\n\u003cp\u003eEasily remove stubborn eye makeup and waterproof mascara, or use as a hydrating first cleanse before your primary cleanser.\u003c\/p\u003e","brand":"Toups and Co Organics","offers":[{"title":"2oz","offer_id":39590451118247,"sku":"seabuckthorn-cleansing-oil-2oz","price":38.0,"currency_code":"USD","in_stock":true},{"title":"4oz","offer_id":39590451151015,"sku":"seabuckthorn-cleansing-oil-4oz","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2365\/4175\/files\/Toupspdp1-24.jpg?v=1790215950"},{"product_id":"reparative-serum","title":"Reparative Serum","description":"\u003ch1\u003e\u003cem\u003eNature’s retinol — for sensitive, aging, or scarred skin.\u003c\/em\u003e\u003c\/h1\u003e\n\u003cp\u003eBakuchiol is often referred to as “nature’s retinol” for having the same corrective power without the uncomfortable side effects. Sensitive skin types find it to be a more gentle option to target age-related concerns, environmental damage, or post-acne marks. \u003c\/p\u003e\n\u003cp\u003eUnlike retinol, this serum is safe for pregnant and breastfeeding moms.\u003c\/p\u003e\n\u003ch2\u003eNot Just for “Mature Skin”\u003c\/h2\u003e\n\u003cp\u003eAll skin is aging skin, and bakuchiol can benefit everyone. While recommended for fine lines, wrinkles, and age spots, it also addresses scarring and post-acne marks.\u003c\/p\u003e\n\u003ch2\u003eResults in 8-12 Weeks\u003c\/h2\u003e\n\u003cp\u003eBakuchiol doesn’t force aggressive turnover the way retinoids often do. 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