We Imagine a World Where Beauty Trends and Clean Ingredients Find Common Ground
Toups & Co. is the leading all natural beauty brand. We’re raising your standards for ingredient transparency and effective nature-inspired formulas.
The Tenets of Toups
After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values).
Every Ingredient Earns Its Place
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Designed In-Home, Made In-House
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Non-Toxic Is Not Enough
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Legal Doesn’t Mean Safe
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Our Story
Our family wasn’t always health-conscious. But then, a series of health issues gave us a profound wake-up call… And it all began with tallow skincare.
We learned about tallow balm because of our daughter’s chronic eczema. After trying drugstore creams and prescription steroids, we desperately needed a solution. So we contacted a local farmer and rendered our first batch of tallow balm.
From then on, we called tallow our “liquid gold.” It quickly cleared up the eczema and became our catalyst to holistic living.
The more we researched skincare, the higher our expectations became. We want products that aren’t just nontoxic but also nutrient-dense. When we couldn’t find a brand that met our standards, we created our own.
Now, Toups and Co is the leading tallow skincare brand. We’re trailblazing a new era of ingredient transparency — one that combines ancestral methods and modern science.
The Gateway to Your Body
Your skin is your largest organ and the gateway to your health. Science shows that the skin isn’t just a blank canvas but a living organism and ecosystem that needs nutrients to survive. With Toups and Co products, you won’t merely conceal imperfections. You’ll enrich and fortify your skin, promoting wellness from the inside out.
The Original Tallow Skincare Brand
Long before tallow balm became internet famous, we were making it for our customers.
In almost ten years, we’ve learned a few important things about formulating and using tallow products. And we can confidently say, our tallow products are the most high-quality and intentional formulations you can find.
Our tallow is 100% grass-fed and grass-finished — and is always sourced from regenerative farms. Then, we dry render the tallow by hand at low temperatures to lock in as many nutrients as possible. Our tallow skincare products are created with minimal added ingredients (usually olive oil for texture and essential oils for scent). You’ll also find tallow in some of our makeup products for added nutrients and moisture.
Mindful Ingredient Sourcing
When we say “clean ingredients,” we really mean it. We keep our ingredient labels front and center, so you never have to worry about greenwashing or misinformation. We’re committed to using only the highest-quality formulas that have been independently tested for purity and quality.
As a brand, we take transparency one step further by educating our community on skincare and wellness. This equips you with the tools and resources to choose quality products on your own.
Sustainability + Ethical Practices
Our skincare brand couldn’t exist without our regenerative farming partners. As we heal our skin with nutrient-dense ingredients, we also focus on healing the planet. Each year, we make intentional changes to decrease emissions, plastic use, and environmental toxins.
We source our ingredients only from farms and brands that are fair trade and ethical. And we’re proud to fund the Regenerative Initiative, a grant program for regenerative farmers.
Core Brand Values
Authentic
From real ingredients in our products to real people behind the brand, we uphold a high level of integrity and authenticity.
Holistic
We take a whole-body approach to health and skincare. From how we shape our minds to what we put on our skin, we care about cultivating a peaceful and wholesome environment that makes a difference.
Intentional
The ingredients we use are a testament to our brand intentionality. We care deeply about the details — from product sourcing to employees to the farms we partner with. Everyone’s role is important and valued.
Confident
We’re confident that every product we create will change lives for the better. From efficacy to ingredient quality, each formula is rigorously tested to meet our standards and your skincare needs.
Visionary
Toxic body products have been the standard for years. By combining science and ancestral principles, we’re trailblazing a healthier approach to skincare.
Restorative
Our goal is to revive ancestral skincare traditions with intentional ingredients, mindful sourcing, and science-backed education. We also focus on restoring your skin — especially after toxin exposure or long-term use of skincare products that disrupt the skin barrier.