I'm Maureen Callahan, and this is my natural skincare story.

I get pitched a lot of skincare products, and honestly, I turn most of them down. Before I agreed to partner with Toups & Co, I ordered a few of their best sellers, did a deep dive into their ingredient lists, and compared them to other "clean" brands I'd tried in the past. The differences are clear.

Your average “clean” skincare product uses cheap, industrial fillers like refined seed oils, synthetic thickeners, and "natural" fragrances that are often just a cocktail of hidden chemicals. They swap out one toxin for another, hiding behind fancy marketing while their primary ingredient is still just water and lab-made stabilizers.

Toups & Co is the opposite. They don't cut corners with chemical shortcuts. Instead, they use real, nourishing ingredients like herb-infused hydrosols, grass-fed tallow, organic cold-pressed olive oil, bakuchiol, raw honey and many other natural ingredients. These are bioavailable ingredients that actually recognize your skin's biology rather than disrupting it.

We are so intentional about the food we eat and how we treat our bodies, yet often overlook what we put on our skin. Toups & Co is my choice for taking the toxins out of my skincare and makeup routines.