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Complete Makeup Set with Brown Mascara

$131.00

Our most popular makeup kit, complete with the essentials for the face, lashes, and lips.

free shipping over $100

BENEFITS

  • Face, lashes, lips
  • Primes skin
  • Non-comedogenic
  • Evens complexion
  • Buildable colors
  • Sensitive skin-friendly

Face, lashes, lips — no shopping around.

The most difficult non-toxic swaps to find, in one kit. No more shopping around to complete your everyday look — it’s all here and 100% non-toxic. 

Liquid Foundation

They say you can only have two: Non-toxic, not cakey, or buildable coverage. We say you can have it all.

Primer

Finally, a clean primer for crease-free foundation. Create a velvety-smooth, humidity-proof layer that evens skin tone, shrinks pores, and provides the perfect base.

Mascara

Make your eyes pop, not water or burn from chemical irritants. Gain length, volume, and definition from a clean formula that won’t make you bat an eye.

Natural Pressed Blush

Pressed blush that doesn’t look “powdery.” Adding a natural flush of color back to the cheeks helps create warmth without looking contoured or heavy. 

Tinted Lip Balm

Add tint, not toxins. It’s 2-in-1 lip care: 100% grass-fed tallow softens and conditions, while mineral-based pigment adds long-lasting color.

How to use

  1. Apply one pump of Primer to your face using your fingertips, a makeup sponge, or a makeup brush. Allow it to set for about one minute before applying foundation. It can also be used on its own as a moisturizer.
  2. Apply one pump of Liquid Foundation with clean hands or a makeup brush, blending evenly. Layer as desired for additional coverage.
  3. Using a makeup brush, gently apply Blush to your cheekbones. Start with a small amount and build color gradually as needed.
  4. Place the Mascara brush at the base of your lashes and gently wiggle it from side to side as you sweep upward for maximum coverage.
  5. Finish by applying Tinted Lip Balm directly to your lips. Reapply throughout the day as desired.

Ingredients

Flawless Face Primer

Filtered Water, Organic Aloe Vera Leaf Juice*, Organic Jojoba Oil*, Squalane, Organic Glycerin*, Silica, Rice Starch, Tocopherol (Vitamin E), Candelilla Wax, Green Tea Leaf Extract, Rosehip Fruit Oil, Organic Oregano Leaf Extract*, Thyme Extract, Organic Cinnamon Bark Extract*, Organic Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Root Extract.

*certified organic

Liquid Foundation

Organic Aloe Barbadensis Leaf Juice*, Water, Organic Glycerin*, Organic Rice Powder*, Boron Nitride, Candelilla Wax, Squalane, Organic Shea Butter*, Organic Chamomilla Hydrosol*, Organic Sunflower Lecithin*, Tocopherol (Vitamin E), Organic Vanilla Planifolia*, Organic Oregano Leaf Extract*, Thyme Extract, Organic Olive Leaf Extract*, Organic Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Extract; [+/- May Contain]: Titanium Dioxide (CI 77891) Zinc Oxide (CI 77947), Iron Oxides (CI 77491, 77492, 77499)

Natural Pressed Blush: Organic Oryza Sativa (Rice) Powder*, Mica, Silica, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Magnesium Stearate, Organic Vitis Vinifera (Grape) Seed Oil*, Tocopherol (Vitamin E)*, Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Extract, Organic Olea Europaea (Olive) Leaf Extract*, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender), Hydrastis Canadensis (Goldenseal) Root Extract; May Contain/ (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).

Long Lash Mascara: Water, Zea Mays (Corn) Starch, Organic Chamomilla Recutita (Matricaria) Flower Extract*, Coffea Arabica (Coffee) Seed Oil, Organic Lecithin*, Mica, Organic Copernicia Cerifera (Carnauba) Wax*, Organic Oryza Sativa (Rice) Powder*, Organic Helianthus Annuus (Sunflower) Seed Oil*, Tocopherol (Vitamin E), Organic Vitis Vinifera (Grape) Seed Oil*, Organic Vanilla Planifolia Fruit Extract*, Organic Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Organic Cinnamomum Zeylanicum (Cinnamon) Bark Extract*, Organic Rosmarinus Officinalis (Rosemary) Flower Extract*, Hydrastis Canadensis (Goldenseal) Extract, Organic Citrus Limon (Lemon) Peel Extract*.; [+/- May Contain]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77491, CI 77492).

Tinted Lip Balm - Maple: Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)

*certified organic

Tinted Lip Balm - Rosy

Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)

*certified organic

Tinted Lip Balm - Tulip

Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)

*certified organic

Tinted Lip Balm - Cherry

Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)

*certified organic

Toups Tallow Texture

The Most Nutrient-Dense Tallow on the Market, Confirmed.

Not all tallow is created equal, so we put ours to the test. In third-party testing, Toups scored higher across the nutrient content that makes it worth using in the first place:

  • 2.5× the measured omega-3 fatty acids
  • Nearly 2× the measured retinol
  • Nearly 2× the measured vitamin E
  • 60% more stearic acid
  • 6.5× the beta-carotene
Based on laboratory analysis of one sample of each product, July 2026. Results apply only to the samples tested. Fatty-acid comparisons are percentages of total fatty acids. Compositional testing does not establish clinical skin benefits or shelf life.

The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

Real Reviews from Real Customers

Overall rating: 4.4928803 / 5 from 4003 reviews.

AI Generated Review Summary

Summary topics

Review topics: [].

Review highlights

Reviews

Great liquid foundation

"I first ordered the sample set to find my color (love this option, almost no one else offers this). Once I found my color I ordered a regular sized bottle. The foundation goes on lightly and I could easily build where I needed some extra coverage. It wears nicely all day without settling into creases or running down my face. I'm really enjoying this product."

— Carley S. (5/5)

Awesome foundation!

"I’ve been looking for a “clean” foundation that actually works well, and I found it! I’ve always used higher end products, but wanted a toxin-free foundation. This covers well and does not deposit in the fine lines. Love it!"

— Renee L. (5/5)

Long Lash Mascara

"I trust the Mascara is a clean, quality product as advertised; however in my opinion, the applicator is inferior. It does not separate the lashes and allows larger amounts of mascara to blob onto the lashes. The lashes have a tendency to fall between the bristles where there is no control of the uptake of mascara and no separation of the lashes. I doubt I will be purchasing this again."

— Rebecca D. (2/5)

Perfect Foundation

"This is fabulous makeup! The color looks as if I do not have any on, no shade difference between the jaw line and neck. It is a perfect match. So glad I got the samples to try before ordering. It feels luxurious and I have received multiple compliments since I started using this wonderful product."

— Canitha T. (5/5)

Too Small

"I love how the mascara goes on without clumping or flaking. The amount of product you get for the price is a concern. The applicator wand is way too short. I practically have the handle in my eye just applying from one corner to the next. I am not sure I would repurchase this product."

— Bethany C. (3/5)

Mixed feelings

"I ordered both Tulip and Rosy. I am not sure if I got a bad batch of Tulip, but I cannot get the color to really show (whether I am doing a swatch on my hand or on my lips). However, the color Rosy is beautiful and exactly what I was looking for in a tinted lip balm."

— Leah S. (3/5)

Super smooth under foundation!

"I have been using this primer under the liquid foundation for over two years and wouldn't be without it! My morning makeup routine begins with Glow Serum, followed by Frankincense Face Balm, Flawless Face Primer, Coastal Liquid Foundation and Blush Cream Cheek Tint. What a way to start the day! :)"

— Carol (5/5)

feels good, minimal color

"This feels nice like a chapstick, but is not nearly as colorful as it appears in the video. It is subtle color that doesn't last at all. I feel like it is overpriced for colored chapstick, but it does feel nice and has a hint of color."

— Peggy C. (4/5)

Tulip Lip Stick

"This is my first time ordering from the company. I ordered the lipstick in tulip color. I honestly don’t know how the models are displaying dark lip colors. I have put on 4 applications and there is not a lip color at all on my lips. There is very, very slight hint of pink with some shine. With that said, I do feel the lipstick is very hydrating and nourishing, but if your looking for a lip tint or dark color you won’t get it with this lipstick color. I gave it a 3 because of its hydration."

— PM (3/5)

I wanted to love this

"I tried this mascara in an effort to rid my routines of harmful chemicals. And while it made my lashes a tiny bit fuller and darker, I found it very difficult to remove. It also lacked the lengthening benefits of my usual mascara. Perhaps at my age (64) the mascara is a bust; but for younger women I champion the effort to find more organic products."

— Stacey L. (2/5)

Q&A