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A brown glass dropper bottle labeled “Glow Serum” from Toups and Co Organics, made with vitamin-rich oils for radiant skin, is set against a plain gray background. The label clearly displays the list of ingredients.
A 1 oz brown glass dropper bottle labeled "Glow Serum" by Toups & Co Organics with the dropper resting on top of the open bottle, displayed on a plain beige background to highlight its vitamin-rich oil blend.
A person holds a dropper above an open bottle labeled Toups and Co Organics Glow Serum, displaying this healing serum against a neutral background.
A person uses the Toups and Co Organics Glow Serum, applying it from a dropper onto their cheek with eyes closed to nourish their skin and enhance a healthy, radiant complexion.
A person holds a bottle of Glow Serum by Toups and Co Organics, partially removed from its white packaging—a vitamin-rich blend of oils crafted to promote glowing skin.
A brown glass bottle labeled Toups and Co Organics Glow Serum sits on a stone surface, featuring an open dropper filled with yellow liquid. This serum is crafted with vitamin-rich oils designed to nourish the skin and enhance its natural glow.
A brown glass dropper bottle labeled “Glow Serum” from Toups and Co Organics, made with vitamin-rich oils for radiant skin, is set against a plain gray background. The label clearly displays the list of ingredients.
A 1 oz brown glass dropper bottle labeled "Glow Serum" by Toups & Co Organics with the dropper resting on top of the open bottle, displayed on a plain beige background to highlight its vitamin-rich oil blend.
A person holds a dropper above an open bottle labeled Toups and Co Organics Glow Serum, displaying this healing serum against a neutral background.
A person uses the Toups and Co Organics Glow Serum, applying it from a dropper onto their cheek with eyes closed to nourish their skin and enhance a healthy, radiant complexion.
A person holds a bottle of Glow Serum by Toups and Co Organics, partially removed from its white packaging—a vitamin-rich blend of oils crafted to promote glowing skin.
A brown glass bottle labeled Toups and Co Organics Glow Serum sits on a stone surface, featuring an open dropper filled with yellow liquid. This serum is crafted with vitamin-rich oils designed to nourish the skin and enhance its natural glow.

Glow Serum

$90.00

Our most hydrating serum for the widest range of skin types. Glow is just one of the many benefits. 

Free Gift: Subscribe to Glow Serum and get a Free Gua Sha Stone ($78 value) with your first shipment! Automatically added to your cart.

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BENEFITS

  • soothes sun burns
  • targets dark spots
  • renews dry skin
  • smooths fine lines
  • plumps dull skin
  • fights breakouts

Healthy skin glows on its own.

Your skin knows what to do with ingredients it recognizes. You don’t need a million ingredients, just naturally effective ones. Glow Serum combines nature’s brightest stars to deliver your brightest, healthiest glow:

  • Organic Olive Oil moisturizes dry skin
  • Organic Jojoba balances oil production
  • Evening Primrose hydrates from omega-6 
  • Organic Helichrysum reduces inflammation

You’ll want to add these “dew drops” to your routine. 

A Layer of Luminosity

Layer it under foundation to improve makeup application, prevent dullness, and add radiance — especially for dry or mature skin types. 

Glowy, Not Greasy

Think of Glow Serum as “dew drops.” Not oily or greasy, but just the right amount of hydration for your healthiest-looking skin yet.

Not Just for the Face

Use on the decolletage (neck and chest) to smooth and rehydrate sun-exposed skin or massage on pregnant bellies to prevent stretch marks. 

How to use
  1. Apply 3-10 drops to a clean face.
  2. Gently massage into your skin until the oil is fully absorbed and your face feels soft.

Recommended for all skin types. Store in a cool, dry place.

Sustainable Packaging: Comes in a 1 oz glass jar

Pairs well with
A 1 oz frosted glass dropper bottle labeled Toups and Co Organics Reparative Serum, topped with a gold cap and white bulb, holds a luxurious anti-aging serum formulated with bakuchiol to help prevent wrinkles.

Reparative Serum

$98

A clear jar labeled Toups and Co Organics Glow Face Mask (2oz) with a white lid, partially open to reveal pink powder inside, is set against a plain light background—ideal for anyone looking for a detoxifying clay mask designed for acne-prone skin.

Glow Face Mask

$48

Ingredients

Helichrysum Oil

Organic Helichrysum Oil

Magnolia Flower Essential Oil

Rose Absolute Essential Oil

Organic Olive Oil*, Organic Jojoba Oil*, Avocado Oil, Magnolia Flower Essential Oil, Organic Helichrysum Essential Oil*, Rose Absolute Essential Oil, Organic Jasmine Absolute Essential Oil*, Evening Primrose Oil

*certified organic

View our Never List

The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

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Real Reviews from Real Customers

Overall rating: 4.859375 / 5 from 448 reviews.

AI Generated Review Summary

Glow Serum is praised for its noticeable difference in skin appearance, offering a youthful, nourished glow. Customers appreciate its natural ingredients, subtle earthy scent, and the way it makes skin feel soft, supple, and hydrated. The serum is also noted for reducing fine lines and oiliness, leaving skin looking healthier and dewy.

Summary topics

  • Skin Appearance Improvement (3%): It was reported by customers that this product makes a huge difference in their skin's appearance.
  • Product Scent (35%): Many customers brought up that the product has a beautiful, earthy smell. (7 out of 20 reviews)
  • Fine Line Reduction (5%): It was noted by customers that this product made their skin softer, less oily, and made some fine lines less visible.
  • Natural Ingredients (2%): It was reported by customers that the ingredients of the product are natural and safe without synthetic and unsafe ingredients.
  • Skin Nourishment (5%): Customers keep praising the beautiful and nourished glow this product gives to their skin, leaving it feeling nourished and healthy.

Review topics: [].

Review highlights

  • "I use a few drops daily and my skin is super soft and vibrant." — Jennifer W.
  • "Thus serum smells amazing and makes my face feel amazing." — Karine K.
  • "It made my skin feel incredibly plump and the smell was so comforting during that time." — Rachael

Reviews

In love

"The Glow Serum is an absolute treat for your skin! The natural jasmine and botanical scent is heavenly, none of that fake overpowering fragrance, just pure luxury from nature. It absorbs beautifully, leaves my face feeling deeply hydrated and smooth, and sits wonderfully under makeup. Because a little goes a long way, and gives you such a gorgeous, healthy glow. Highly recommend!"

— Ivonne C. (5/5)

Scent was a bit too strong

"Overall I think I would have liked it better if the scent wasn't as strong but you do not notice it after a while. The main issue was it irritated my skin and stung a bit."

— marie (4/5)

Glowing on my way to bed!

"I apply this nightly after I've used the seabuckthorn cleansing oil. I always said that the Frankincense Tallow Balm felt like putting silk sheets on my face, but this Glow Serum is like rose petals! It just gives my face a little kiss before I go to bed, and makes me smell like a princess, to boot! *Husband approved scent"

— Rachel C. (5/5)

Very floral and beautiful!

"I actually look forward to putting on this glow serum. It smells AMAZING and it blends do nicely on your skin. I love that even my teenage daughter can use it. I will ve ordering it again!!!"

— STERLENE S. (5/5)

The most hydrating luxury for my face

"I genuinely love this serum! I can tell the difference in my skin when I don't use it for a few days. It's less dewy and glowy. I use it after toner and before my moisturizer. Highly recommend!"

— Er (5/5)

Glowing!

"What a beautiful facial serum! Smells lovely and isn’t greasy feeling. Love the clean ingredients!"

— Becky L. (5/5)

Amazing!

"I love how it makes my face feel and look so healthy. Thank you!"

— Bente R. (5/5)

Love this serum!!

"The glow serum is truly amazing! My skin has never felt so soft, supple and hydrated! At least not since high school lol it's become a staple in my skincare routine!"

— Grace J. (5/5)

Glow serum

"I apply before I put on makeup and allow it to sink in. It’s great!"

— Sharon F. (5/5)

Gentle, healthy, & lovely

"The ingredients are safe and scientifically proven to support skin wellness. I have eczema and very sensitive skin so I was seeking these ingredients. The formula feels nourishing, and the fragrance is mild, feminine, does not irritate my skin. Just 3 drops soothes my face. I highly recommend it!"

— Amy (5/5)

Q&A

free U.S.shipping over $100

organic, clean ingredients

handcrafted in coastal alabama