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BENEFITS
Your skin knows what to do with ingredients it recognizes. You don’t need a million ingredients, just naturally effective ones. Glow Serum combines nature’s brightest stars to deliver your brightest, healthiest glow:
You’ll want to add these “dew drops” to your routine.
Layer it under foundation to improve makeup application, prevent dullness, and add radiance — especially for dry or mature skin types.
Think of Glow Serum as “dew drops.” Not oily or greasy, but just the right amount of hydration for your healthiest-looking skin yet.
Use on the decolletage (neck and chest) to smooth and rehydrate sun-exposed skin or massage on pregnant bellies to prevent stretch marks.
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.859375 / 5 from 448 reviews.
Glow Serum is praised for its noticeable difference in skin appearance, offering a youthful, nourished glow. Customers appreciate its natural ingredients, subtle earthy scent, and the way it makes skin feel soft, supple, and hydrated. The serum is also noted for reducing fine lines and oiliness, leaving skin looking healthier and dewy.
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"The Glow Serum is an absolute treat for your skin! The natural jasmine and botanical scent is heavenly, none of that fake overpowering fragrance, just pure luxury from nature. It absorbs beautifully, leaves my face feeling deeply hydrated and smooth, and sits wonderfully under makeup. Because a little goes a long way, and gives you such a gorgeous, healthy glow. Highly recommend!"
"Overall I think I would have liked it better if the scent wasn't as strong but you do not notice it after a while. The main issue was it irritated my skin and stung a bit."
"I apply this nightly after I've used the seabuckthorn cleansing oil. I always said that the Frankincense Tallow Balm felt like putting silk sheets on my face, but this Glow Serum is like rose petals! It just gives my face a little kiss before I go to bed, and makes me smell like a princess, to boot! *Husband approved scent"
"I actually look forward to putting on this glow serum. It smells AMAZING and it blends do nicely on your skin. I love that even my teenage daughter can use it. I will ve ordering it again!!!"
"I genuinely love this serum! I can tell the difference in my skin when I don't use it for a few days. It's less dewy and glowy. I use it after toner and before my moisturizer. Highly recommend!"
"What a beautiful facial serum! Smells lovely and isn’t greasy feeling. Love the clean ingredients!"
"I love how it makes my face feel and look so healthy. Thank you!"
"The glow serum is truly amazing! My skin has never felt so soft, supple and hydrated! At least not since high school lol it's become a staple in my skincare routine!"
"I apply before I put on makeup and allow it to sink in. It’s great!"
"The ingredients are safe and scientifically proven to support skin wellness. I have eczema and very sensitive skin so I was seeking these ingredients. The formula feels nourishing, and the fragrance is mild, feminine, does not irritate my skin. Just 3 drops soothes my face. I highly recommend it!"
