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Highlighter

$38.00

A powder-based highlighter safe for sensitive and acne-prone skin.

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BENEFITS

  • easy application
  • non-comedogenic
  • Multi-use application
  • Non-drying powder
  • No chemical colorants
  • No bismuth oxychloride
woman-looks-in-mirror-while-applying-nontoxic-makeup-highlighter

A highlight that leads to healthier skin.

Many powder-based cosmetics in particular contain skin irritants, drying ingredients, and chemical colorants. 

You shouldn’t have to sacrifice skin health just for a little shimmer.  

No Bismuth Oxychloride

A common powder added to cosmetics for shimmer, it is known to cause itching, irritation, or breakouts for acne–prone or sensitive skin types.

Not Shiny or Dry

Our formula is a perfect balance between hydrating plant oils and mattifying powders for a finish that is neither oily nor drying. 

For Eyes, Cheeks, Nose

Made for the minimalist that loves a multi-use product, our Highlighter is easily applied as eyeshadow, to the bridge of the nose, or on the cupid’s bow.

How to use

  1. Using a brush or your fingertip, apply a small amount to your cheekbones for a natural glow.
  2. Build and blend as needed for your desired level of radiance.
  3. For added dimension, use it as an eyeshadow, or apply to the bridge of your nose and cupid’s bow.

Pairs well with

Liquid Foundation

$50

Bronzer

$38

Organic Oryza Sativa (Rice) Powder*, Mica, Silica, Organic Simmondsia Chinensis (Jojoba) Seed Oil*, Magnesium Stearate, Organic Vitis Vinifera (Grape) Seed Oil*, Tocopherol (Vitamin E), Organic Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract, Organic Olea Europaea (Olive) Leaf Extract*, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract*, Lavandula Angustifolia (Lavender), Hydrastis Canadensis (Goldenseal) Extract; May Contain/ (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499).

*certified organic

The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 
An open jar of cream held in the palm of a hand.

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Line drawing of a barn with a windmill.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Blue butterfly icon.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Dropper bottle with a checkmark icon.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

Real Reviews from Real Customers

Overall rating: 4.4905663 / 5 from 53 reviews.

AI Generated Review Summary

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Review highlights

Reviews

"This item arrived in pieces and Toups sent a replacement. But that one arrived in even more pieces. Does not ship well. I wasn’t able to use it as they were both broken beyond use on arrival. Still no resolution, asked for a refund due to the replacement being broken as well. Quality products but needs better packaging and shipping preparation. Toups issued a refund which is great, always good service, even slow. But ultimately I’d love to see the delicate products like this in better packaging so they can make it in one piece and be used. All the other makeup I ordered arrived in tact and has been great."

— Whitney (4/5)

Poor packaging and shipping

"One time I ordered the highlighter everything arrived intact then one time when I was applying it, I went to tap off the loose powder and the entire powder broke. The company did write by giving me a credit so I can buy another one which I did and that was fine.. then I took advantage of the sale over Labor Day in ordered two highlighters. The compact itself was wrapped in bubble wrap, but upon opening it, the powder itself all broke into pieces."

— Linda R. (1/5)

My Go To!

"This is my go to highlighter, I love knowing it’s clean and it gives my the healthy glow I love!!"

— Susan G. (5/5)

Like it

"I like it just fine. But it got busted in shipping."

— Susan G. (5/5)

Love

"Great"

— Christina V. (5/5)

"Love everything"

— Renae (5/5)

Highlighter

"One of the best highlighters I have used to date. It doesn't rub off, blends perfectly and feels as though it treats the skin rather than just hiding the blemishes."

— Evelyn W. (5/5)

So nice to have organic options

"I love having organic options for beauty. This highlighter is a perfect color! It’s a little hard to blend and tends to stand on top of the makeup making it a little too shimmery but you can make it work if you apply very sparingly. Lovely color though."

— Louise H. (4/5)

very shinny

"I know highlighter is supposed to be shinny but I feel like this one was extremely shinny. like Twilight vampire shiny."

— lydia c. (3/5)

Threw it away

"It arrived broken and made a mess on my counter. Even tried to use it while broken, but didn’t see any highlighting at all."

— Kathleen R. (1/5)

Q&A