This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Get a FREE 10th Anniversary tee with any purchase over $100 (while supplies last)

Congratulations! Your order qualifies for free shipping You're $100 away from FREE shipping + a FREE Anniversary Tee
Toups & Co Shipping Protection

Toups Shipping Protection

$2.00
Title
Default
free shipping over $100

Ingredients

The Tenets of Toups

After over a decade in business, we’re still defined by what’s NOT in our products (toxins) and by what HASN’T changed (our values). 

Every Ingredient Earns Its Place

Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.

Designed In-Home, Made In-House

Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.

Non-Toxic Is Not Enough 

Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.

Legal Doesn’t Mean Safe

Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.

Real Reviews from Real Customers

Overall rating: 4.4380164 / 5 from 242 reviews.

AI Generated Review Summary

Summary topics

  • (19%%): Many customers stated that this foundation is great, perfect, and the best they have ever used.
  • (11%%): Customers raved about the pleasant smell of the product, describing it as refreshing and great on the skin.
  • (7%%): Customers raved about the color, stating it was perfect and great for greying brows.

Review topics: [].

Review highlights

  • "It blends perfectly, has a pleasant smell, and feels great!" — Jolie H.
  • "Feels great on the skin and I love the smell." — Ilse M.
  • "This is the best foundation and concealer" — Tila S.

Reviews

"Protected my package against damage."

— Karyn (5/5)

"Mineral makeup sample was crushed can’t use"

— Laurel (1/5)

"Great product to use with all purchases."

— Sharon (5/5)

"i wish it gave me updated bc i canceled a few subscriptions thinking it was going to take so long and then received my package that day lol"

— HyoJung (4/5)

"Never had an issue"

— Lea (5/5)

"Good to have"

— Hilda (5/5)

"Disappointed 😞"

— Kimberly (1/5)

"Clean products on your skin"

— Jennifer (5/5)

"Great product!"

— Courtney (5/5)

"thankful for shipping protection"

— Lucia (5/5)

Q&A