BENEFITS
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Grass-Fed Tallow, Beeswax, Organic Castor Seed Oil*, Natural Tocopherol (Vitamin E).; [+/- ] May Contain: Non-Nano Zinc Oxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470)
*certified organic
Not all tallow is created equal, so we put ours to the test. In third-party testing, Toups scored higher across the nutrient content that makes it worth using in the first place:
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.495212 / 5 from 731 reviews.
Review topics: [].
"It feels just like the toups lipstick, which I love, but because it’s a tinted balm, it just adds some healthy color to my face and looks like my lips instead of like I’m wearing lipstick. I will be repurchasing as soon as I I’m close to running out because I don’t want to be without it!"
"I loved the previous T&C tinted lip balm and constantly wished for more colors. I was thrilled when they were released. I always bought the tinted balm in bulk so I still have a couple of the original left to last me through the next few months, but I just had to try the Maple shade. I love it so much! They sent an email this morning predicting it will sell out this fall and I totally agree. Any woman who looks good in autumn colors needs this subtle brown tint."
"My lip balms all arrived melted. I was so upset. I am attaching photos for your review. Thank you for you attention to my concern"
"I was on the fence if the color would actually work or not, but have dry lips so thought I’d try it. I got maple and the difference the color makes is incredible! It takes a light make up look and makes it look so put together! Going to try rosy next. I don’t leave the house without it!"
"Okay, so I have not tried this updated version of thier tinted lip balm yet, but I am so excited to. I remember really like the orginal formula but wanting more noticable color, so these look promising. Also, I really like the updated packaging! Any lip product from this company has my vote!"
"I was really conflicted between Cherry and Rosy. I went with Cherry this time (Rosy. . . coming for you next). I wasn't sure if Cherry would be too bright/light red for me. But, honestly I love it. . . the shade looks really great. And the best thing is you can layer it. For a quick, running out of the house to go wherever, can just put on a quick, 1 layer application, and good to go. When going out somewhere nice, want to look a little more dressed up, can put on a few layers, to deepen the color. It looks great on; it's smooth and not too shiny. LOVE this, and can't wait to get another."
"I have been a toups customer since about 2024, I believe. I loved the old Merlot color (the original, darker one) but I wanted to try the newer Tulip color. It did not disappoint. It keeps my lips moisturized and I love that I can layer on the color for a pop of pink. It is perfect for an everyday summery or spring lip balm. If you don't want too intense of a shade you can do a light swipe and it goes on sheer. Just lovely."
"I love the feel of this and the clean formula. I have the cherry and he maple. I will definitely order tulips rosy now as well. I highly recommend this if you want a clean product with a soft smooth feel and mild color."
"I appreciate so many things about the new tinted lip balm: -one coat actually has impact! I purchased the shade Cherry, a darker brick red. In the past the skinny white tube had almost zero color on me. Do a second coat and you add some real color to your lips. -there appears to be more product. -the packaging is sturdier One slight con is it does have a teeny tiny bit of grit to it but I’ve noticed with natural/clean lip products that is normal. Overall it is creamy and applies very smoothly. I appreciate Toups and Co for upgrading this product. I truly believe they listen to their customers and are always seeking to improve the product."
"I like the light formula. The color is nice. I don't like that none of them had a label on it showing which color it is. . ."
