BENEFITS
These richly pigmented eyeshadow singles deliver vibrant, all-day wear without a trace of irritation—just clean, skin-nourishing color that glides on effortlessly and blends like a dream.
Formulated without a single synthetic ingredient, each shade is packed with skin-loving nutrients like jojoba oil, rosemary, and magnesium for soft, smooth coverage that won’t crease or fade. Choose from matte or shimmer finishes to create your perfect look, then customize your palette with magnetic singles you can mix, match, and replace with ease.
Matte: Flesh, Cashmere, Bark, Bamboo, Rapture
Shimmer: Iced Mocha, Gold Rush, Antique Penny, Smoking Plum, Golden Olive, Peach, Twinkle, Coffee Bean
— Emilie Toups, founder
— Emilie Toups, founder
Removing toxins is the easy part. Replacing them with zero-risk ingredients that add value is where our work begins.
Toups is still family-owned and operated by the Toups family. Every product begins in our own home and is developed at our Alabama headquarters.
Zero toxicity is the basis of health, but performance is the basis of customer satisfaction. There should be no compromise to buy clean.
Our standard of clean is zero-risk to the user, not zero liability under the law. We don’t wait for national standards to rise before updating ours.
Overall rating: 4.6764708 / 5 from 238 reviews.
Natural Eyeshadow Singles offer vibrant, all-day wear with clean, skin-nourishing ingredients. Customers love the beautiful, highly pigmented colors and excellent coverage, with both matte and shimmer finishes available.
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"I’m always a little hesitant to buy eyeshadow off the internet not knowing if the color matches in real life. I absolutely love the color that I purchased and it has become my favorite color to wear. Now I want to try other colors as well."
"This is my first organic eyeshadow and I am loving it!! The color is very rich. A little goes a long way and it lasted!! I immediately ordered 3 more."
"I thought if you ordered 3 shadows like I did you got a free case!????"
"Outstanding. It goes on with evenly and great texture. Wears well. I purchased the plum. . I woukd re-order."
"These shades are so pretty and I love that they're non toxic. They don't bother my eyes :)"
"Beautiful colors that I’m getting a lot of compliments. Long lasting eyeshadow."
"excellent products."
"I’ve ditched all my old toxic shadows and now use these exclusively. They have a slight creaminess to them which is nice for older skin."
"Since going on the natural/ non Toxic side few years ago I had a hard time to find a blue eyeshadow to acccent. Not Navy but blue to accent using cooper or pinks and this shade fits beautifully to add a suttle hint of blue. Love it!"
"Great basic shadow and great coverage. I used as a base with other shadows or I was the base by itself."
